Despite an increasing number of people losing interest, the celebration of Easter continues to be one of the most popular Christian holidays observing the resurrection of Jesus Christ after his crucifixion at Calvary as described in the New Testament.
Easter is the
culmination of the Passion of Christ, preceded by Lent, a forty-day
period of fasting, prayer and penance. This is the period of
commemorating the crucifixion and death of Jesus- our Lord and Saver.
Never-the-less, the celebration of Easter vary across the Christian
world, but attending sunrise services, the symbol of an empty tomb,
exclaiming the Paschal greeting, clipping the church, decorating Easter
eggs and egg hunting, the Easter Bunny and parades are all common motifs
observed for the holiday.
But, Easter also provides several billions in commercial revenue in most Christian societies, to the extent that people are turned off as the holiday becomes too “commercialized and has lost its true meaning.”
The people may be right, but the same can be said for just about anything, as entrepreneurs are always busy seeking marketing opportunities for their goods and services.
We are in an era of advance technology and information that provide a myriad of opportunities for product development and marketing.
As of the early 21st century Christianity has around 2.58 billion followers, out of about 7 billion people. The faith represents one-third of the world's population and is the largest religion in the world. These people must have their secular and religious needs satisfied.
The so-called “commercialization” of Easter, Christmas or any other Christian holiday should not be confused with the core values of Christianity.
While, the marketers are aggressively promoting or selling goods and services, as Christians we should be focusing on the significance of Easter.
We should focus on courage, commitment and the sacrificed of Jesus Christ who died for our sins.
Happy Easter to all our readers and friends.
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